Shopify Vs. Shopify Plus: Which One is Right for Your Business?

Jul 21, 2023

Absolutely, here's a detailed article on the topic:

When it comes to launching an online store, Shopify is a name that often comes up. Known for its robust features and ease of use, Shopify has earned its reputation as one of the leading e-commerce platforms today. However, you might have heard of another version of this platform: Shopify Plus. How does it differ from the standard Shopify? And which one is right for your business? Let's dive into the details.

What is Shopify?

Shopify is a complete e-commerce platform that allows businesses to start, grow, and manage their online store. It provides a range of features including product listing, inventory management, payment gateway integration, and SEO tools. It is designed to be user-friendly, even for those who don't have technical skills, with a plethora of themes and customization options to create a visually appealing online store.

The platform also supports the integration of various third-party apps to extend the functionalities of the store. Pricing starts at $29/month for the Basic Shopify plan, with more feature-rich plans available at $79/month and $299/month.

What is Shopify Plus?

Shopify Plus is the enterprise version of Shopify designed for large businesses and high-volume merchants. It offers all the features of the standard Shopify, but with some key additions. These include higher level of customization, dedicated support, advanced security features, and automation tools.

One of the standout features of Shopify Plus is the ability to launch and manage multiple stores across different regions and languages, making it an ideal choice for businesses aiming to expand globally. The pricing for Shopify Plus starts at around $2000/month, which can increase based on the specific needs and size of the business.

Shopify Vs. Shopify Plus: The Comparison


The standard Shopify plan is much more affordable, starting at $29/month. This makes it a great option for small to medium-sized businesses. Shopify Plus, on the other hand, has a significantly higher cost, starting at $2000/month, making it more suitable for high-volume merchants and large corporations.

Shopify vs Shopify Plus Price Comparison 


While both platforms offer a comprehensive set of e-commerce tools, Shopify Plus provides additional features designed for larger operations. This includes advanced APIs for custom app development, multi-store management, and automation tools like Shopify Flow, Launchpad, and Scripts.


Shopify offers a range of themes and customization options for building an online store. However, with Shopify Plus, businesses have a higher level of control over the look and feel of their store through access to the checkout liquid template.


Both platforms offer 24/7 support, but Shopify Plus goes a step further by providing a dedicated Merchant Success Manager. These are e-commerce experts who provide guidance and support tailored to the needs of your business.

Which One is Right for Your Business?

Choosing between Shopify and Shopify Plus ultimately comes down to the size and needs of your business.

If you are a small to medium-sized business looking for an affordable and easy-to-use platform to start your online store, Shopify is a great choice. It provides all the necessary tools for starting and growing an online business.

However, if you are a high-volume merchant or a large enterprise that requires advanced features, a high level of customization, and dedicated support, Shopify Plus would be a more fitting option. While it comes at a higher cost, the additional features and support can significantly enhance your e-commerce operations and drive growth.

In conclusion, both Shopify and Shopify Plus are powerful e-commerce platforms. The decision between the two should be guided by your business' current size, future growth plans, budget, and specific needs. It's recommended to thoroughly assess your requirements and consult with a Shopify expert before making the final decision.